Reference no: EM133059726

Case Assignment
The Marketing Planning Challenge for Stellantis Corp. - L. Gialloreto

Stellantis is a newly merged car company built from the former FCA and PSA automotive groups. During the course of 2020 and 2021, and despite C-19 challenges worldwide, Stellantis decided to create a new automotive company merging a large house of brands structured portfolio of brands including Alfa Romeo, Peugeot, Chrysler among others. Original plans such as moving the Peugeot brand back to the US seem to have been shelved for the time being. As one looks at the large portfolio of products/brands/platforms one cannot help but wonder how these can be better integrated to create a more competitive market posture for Stellantis. Some of the brands in the portfolio are not as strong as others and general global car market competition is heating up.

You have been hired as a consultant to Stellantis and given a mandate to answer the following questions:

Question 1) What are the core competitive challenges that the Stellantis product/service/brand portfolio faces and how should Stellantis improve its m,arket approach in order to push past these challenges to grow at a faster than market pace in the coming 36 month time frame? (2022-2024)

The Marketing Planning Challenge for Stellantis Corp. - L. Gialloreto

Question 2) How should Stellantis integrate and grow its newly merged portfolio of hybrid and electric vehicles in order to gain market leadership in its key geographic sales territories? What branding strategy should accompany the future electric product portfolio strategy?

Question 3) Provide a future growth strategy and resulting revenue forecast for Stellantis for the coming two years 2022-2023 including the assumptions you make in providing these forecasts as well as describing what you feel is the ideal method(s) to use in forecasting the revenues and the net marketing contribution for Stellantis in 2022-2023.

Attachment:- Marketing Planning Challenge.rar