Funds are extremely limited as this is grassroots operation

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There is a small not-for-profit in your community that provides shelter and services for the homeless. Funds are extremely limited as this is a grassroots operation. They have asked you to help them market their organization. First, who do they need to consider as their target markets? Why? If marketing is a two-sided exchange, what is being exchanged by both sides? Next, how should this organization position itself and its services to be most effective?

Reference no: EM131781764

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