Reference no: EM133348987

Question: Please comment on the following post.

the way to normally rotate into the operations of a foreign country is to first understand the lanaguage or culture that the manager is being imported into. Furthermore, managers must have a deep understanding of how to market and sell in each market/country. They also need local engineers to find ways of customizing products to meet different market tastes. They must deliver localized products at the right price and with the right branding/marketing/sales strategies to customer markets all over the world. And to do that they need local nationals with "street savvy". Therefore, there is no need for long term expatriate managers hence typically they woudl stay about 3-4 years.

The way Shane Tedjarati rotated into the operation was very thoughful and planned rotatation. Before his arrival, Honeywell in China was not making enough profit and there were talking of scrapping the endvour there for cutting cost. However, Shane changed that and managed to cocrentribute about 6th of Honeywell's profits hence placing the operation in China very vital for Honeywell overall health. Anyhow, Shane adopated to the culture of the chinese, he made an effort to learn the lanagugue so that he could easily communicate with the clients there. Furthermore, he changed the approach of the company from rather than viewing China as an outsource base but a viable market to tap into hence benchmarking the company against Rival chinese companies instead of multinationals. This was mainly due to his long term stay in China which was about two decades. He made Honeywell China become more chinese and fully immersed the company into that culture and business. This can motivate the employees and public perspective of the company therefore attracting more business for the company.

Effective and effiecient is what i would summarize the strategy of Shane Tedjarti's in relation to immersing himself in the Chinese environment. He managed to learn the lanaguage hence not needing a translator when talking to suppliers or Clients. He managed to build and sustain relations with the official of china rather than ignoring or just complying with them for the sake of the requirement. He managed to hire chinese nationals that only spoke chinese rather english cause this would affect the ability of the sales person. Therefore, Shane was more committed and did fundemental of marketing of building relationships and researching the market of the locals.

Multinationals should try to employ someone like shane Tedjarati if they want to establish a foothold in that market and potentially expand the operations for the bettermint of the companies overall profit. It is feasable as Shane has shown, instead of thinking of nation as outsource base, the company needs to think of its as vaulable market to grab.