Reference no: EM133216674

After completing the reading of Chapters 5 and 6 of the book Fundamentals of Digital Marketing, the article "Social media bundle: Social Media Strategy Best Practice Guide" and the article "How is  Social Media Strategy in 8 Easy Steps":

Questions:

1. What are the most important aspects and concepts related to social media marketing strategies?

2. Explain what marketing strategies are. Identify the differences between traditional and digital strategies. It establishes how social media have been inserted into digital marketing strategies.

3. A social media strategy is a summary of everything you plan to do and hope to achieve on social media. Based on what was discussed in the readings in this module and in the lecture, she explains each of the components that a social media marketing strategy includes.

4. How are the objectives determined in a social media marketing strategy?

5. How do you convert a target using S.M.A.R.T.?

6. Audience What is a buyer persona? How is it created and what benefits does it have when executing the strategy? It offers an example of some metrics that you should consider for this purpose.

7. Competition - How is a competitive analysis done? What does the term social listening mean and how can you carry it out?

8. Social media audit - What is a media audit? How it is performed? What is its purpose?

9. Set up accounts and improve profiles - How do you determine which of the social networks you will use in the strategy? What should you consider when creating a professional profile on social media? How can I improve the profile of an account that is active?

10. Creativity and innovation - How do you make your brand unique?

Content calendar and publication schedule - What should be considered when scheduling content? How can it be done?

11. Evaluate and adjust strategies - How do the metrics help to evaluate the outlined strategies?

12. What aspects do you consider essential to developing effective marketing strategies in social media? Develop an example with these aspects and where they apply the concepts of ethics, morals, and respect for diversity.

References:

It includes each of the resources used for the development of the writing.

Bhatia, P. (2019). Fundamentals of digital marketing (2nd ed.). Pearson. Safari (O'Reilly).

Unit II: Digital Marketing Strategy Development

Chapter 5: Digital Marketing Strategy Definition

Unit III: Digital Marketing Planning and Setup

Chapter 6: Digital Marketing Communications and Channel Mix