Fundamentally transformed the luxury business

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Reference no: EM132307087

1. Discuss how the Internet has ‘fundamentally transformed the luxury business.”

2. How does the Internet affect the ‘illusion of scarcity’ in branding?

3. The article talks about Prada accepting but not believing in the digital revolution. In your opinion, will this affect Prada’s brand longevity?

4. Navigate the website for Prada. Any interesting observations.

Reference no: EM132307087

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