Fundamental objectives that support the overall objective

Assignment Help Operation Management

Reference no: EM131664895

Robin Griffith, Business Manager for Clark Investments, is considering three new office locations. In trying to decide which location is the best overall for the company, Robin has concluded that three criteria are important in this decision. First, of course, is to have a location in close proximity to key corporate customers. This objective is most important, twice as important as each of the other two criteria. The second criterion is to have a location with excellent tenant satisfaction. The third criterion is for the facility to have additional space to expand into. The second and third criteria are equally important.

Here is a summary of each of the locations:

1) Shady Pines: 7 corporate accounts within five miles; scored an 80 satisfied/highly satisfied in recent tenant satisfaction poll; 1,000 additional square feet available in the event of a need to expand further.

2) Via Angelina: 5 corporate accounts within five miles; scored an 85 satisfied/highly satisfied in recent tenant satisfaction poll; 2,000 additional square feet available in the event of a need to expand further.

3) The Mercado: 4 corporate accounts within five miles; scored a 75 satisfied/highly satisfied in recent tenant satisfaction poll; no additional space available.

(a) What is Robin’s problem or opportunity in this situation?

(b) What is the overall objective for Robin's decision? What are the fundamental objectives that support the overall objective?

(d) Evaluate this decision situation using tradeoffs or a weighted scoring model. Based on that analysis, to which location should Robin select?

Reference no: EM131664895

Questions Cloud

What makes it a business challenge for global companies : Define transborder data flow and explain what makes it a business challenge for global companies.

Desires to make preliminary estimate of the cost : Suppose that an aircraft manufacturer desires to make a preliminary estimate of the cost of building a 600-MW fossil-fuel plant for the assembly.

Important to decision analysis and decision making : Understanding fundamental and means objectives are important to decision analysis and decision making.

Analysis the communication objectives of the lexus : What is the target market and positioning of the Leuxs? Analysis the communication objectives of the Lexus?

Fundamental objectives that support the overall objective : What is the overall objective for Robin's decision? What are the fundamental objectives that support the overall objective?

Clients interaction with their social environment : What social policies impact your clients' interaction with their social environment?

Report on demographics-products that are exported-imported : Students will select a country and report on the demographics, products that are exported and imported, the FDI, currency exchange.

How a person lives her life and her ultimate concern : What is an ultimate concern? What is the relationship between how a person lives her life and her ultimate concern?

Responsible for reducing benefits costs : If you were responsible for reducing benefits costs, what steps would you take to make your decision?

User Account

All Pages