Reference no: EM133505978
Enterprise Development
Assessment - Professional Presentation
Learning Outcome 1: Critically evaluate and synthesise the fundamental concepts of creative entrepreneurship.
Learning Outcome 2: Apply theories and methodologies of entrepreneurial thinking to analyse and address real world problems.
Learning Outcome 3: Work collaboratively with relevant stakeholders to address a real-world problem.
Learning Outcome 4: Determine and validate a target market to clarify user needs and preferences.
Learning Outcome 5: Design and present a business solution that meets the objectives of an enterprise organisation.
Task Description
Following on from your Assessment 2, you will have received detailed critical feedback from your learning facilitator and industry mentor on your Enterprise proposal.
Having absorbed that feedback and assimilated it objectively and appropriately into your ongoing strategy, you will now deliver a 10 to 12-minute presentation to a panel of discerning investors. The presentation will also be submitted for marking.
Context
The focus of Assessment 3 is the opportunity for you to showcase your knowledge and expertise in an enterprise and your ability for entrepreneurial thinking to design a robust and scalable business solution that addresses an issue for which you are passionate about.
Your assessment is intended to serve three purposes and will be evaluated on your ability to:
• clearly provide a solution to an issue for which you are passionate about
• demonstrate fulfilment of all academic requirements as defined within the Learning Outcomes, and
• create a professional, viable and compelling presentation for discerning investors, partners and stakeholders to potentially invest in your Enterprise.
Task Instructions
Based on feedback and coaching from your learning facilitator and industry mentor over the last 11 weeks, you are to present your final Enterprise in a 10 to 12-minute presentation to a panel of potential investors.
Design your presentation using an application you are comfortable with such as PowerPoint, Prezi or similar.
Your final presentation must include the following:
a) A general introduction that outlines the origins and scope of the issue for which you are passionate about, and revisits the research components and maps the development of the final solution to your Enterprise in a compelling and credible statement of intent.
b) A clear demonstration of your solution, the Customer Value Proposition, Total Addressable Market and the Unique Selling Proposition.
c) A viable venture/business plan component that makes the case in commercial and/or social and/or sustainability terms depending on your choice of enterprise. You will be expected to demonstrate costs, revenues and break-even point over a 3-year period as well as how the initiative can be funded through reallocation, or that it can generate its own revenue.
d) A complete Business Model Canvas for which you will be expected to have full details on request from any members of your audience.
e) An outline of the Enterprise sustainability and scalability.
f) This analysis should be supported by potential clients endorsing the proposal for the use or deployment of the proposed solution.
g) A concise statement, or executive summary, should be provided at the start that consolidates the drafts of the last 12 weeks to represent a compelling and viable proposal. At this point, actual organisations, companies or bodies of interest should be identified towards whom the proposition might conceivably be pitched. This executive summary is designed specifically to pique their interest and encourage them to study the entire document in detail.
h) A concluding summary and rationale and call to action for potentialinvestors.
i) Your presentation should reflect a professional standard of visual communication design that clearly represents and supports the content of your proposal.
Referencing
It is essential that you use appropriate APA style for citing and referencing research.