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Question
One of the functions of public relations is to present key messages and information on behalf of a client or employer. Recent examples of companies actively sending out such information and messages have come from BP (Gulf oil spill) and Toyota (safety recall). In these and other cases, there are opposing points of view - all claiming to be representing the truth. The terms "spin" and "spin doctor" are pejorative ways to suggest an opponent's "truth" is not the truth at all. How can a responsible, professional PR practitioner manage these conflicts?
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