Functions of marketing intermediaries

Assignment Help Marketing Management

Reference no: EM132695847 , Length: word count:500

DQ 1

REFERENCE EACH TOPIC SEPARATELY

Using the resources on multichannel distribution, summarize the benefits and challenges of using more than one channel, specifically direct, indirect, and multichannel. What is channel conflict? How can marketers use two or more channels and minimize the potential of channel conflict?

WORD COUNT 250

DQ 2

REFERENCE EACH TOPIC SEPARATELY

What are the various types and functions of marketing intermediaries? Which are more important for large business and why? Which are more important for the small business and why? How could additional marketing channel options in the simulation help you better serve your target market?

Word count 250

Reference no: EM132695847

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