Reference no: EM133216761

Marketing 4 Module V

MODULE TEST

A. True or False. Write True if the statement is correct, and False if the statement is wrong.

1. The account management department is responsible in the client's business and oversees the planning and implementation of an advertising campaign.

2. Soliciting new accounts means visiting clients to inquire, check, and follow up advertising and related marketing requirements he wants the agency to execute.

3. Discounts are bonuses added to the product to make it more inviting and induce immediate action.

4. The account executive is responsible in securing the marketing brief from client and all the information possible regarding the product, market, sales, advertising and promotions.

5. The client is responsible in preparing a weekly project list identifying status of all advertising projects and providing the agency a copy of the project list.

6. A sales contest is a form of dealer promotions design to increase the sales performance of the sales force.

7. The management supervisor is the top-level manager in the account management department who can hold the rank of a vice president.

8. Supervising the development of the total advertising campaign is a responsibility of the art director and copywriter.

9. The production department develops the advertising concepts into a print ad, radio or TV commercial.

10. Developing an advertising plan or strategy is a major function of the advertising department of the client.

B. Enumeration

1 - 5 What are the 5 functions of account management?

6 - 8 What are the three categories of sales promotion?

9 - 10 The two executives who report to a management supervisor

11-20  Qualifications of an Account Executive

C. Essay:

What is Consumer Promotion? Explain briefly.