Functional relationships and strategic partnerships

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Consider the three basic relationship types described in the chapter: market exchanges (transactional), functional relationships, and strategic partnerships.

Define each, then give an example of a different sales organization that you believe does a good job with that particular relationship type.

What evidence do you have that each is successful?

Read: "Leadership Challenge: A Quota By Any Other Name" on page 186, then answer the following:

What are the advantages and disadvantages of a sales volume-based quota system?

What are the advantages and disadvantages of an activity-based quota system?

What quota system would you recommend Ralph present to the CEO and why?

What challenges would Ralph face in implementing your recommendation?

Reference no: EM133179650

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