Reference no: EM132104085

1. Which of the following is a function of marketing channel members?

a. They aid downstream producers in marketing.

b. They aid retailers in creating time, place, and exchange utility for customers.

c. They attain economies of scale through minimum interaction with suppliers.

d. They attain economies of scale through specialization and division of labor.

2. Which of the following statements is true of big data analytics?

a. It allows customers to evaluate the service quality offered by retailers.

b. It analyzes customers' needs based on their proximity to a retail store.

c. It enables retailers and suppliers alike to gain better customer insights.

d. It focuses on understanding the behavior of a brand's target customers.

3. Which of the following statements is true of retail channel omnification?

a. Consumers are required to pick up their orders from a physical store after purchasing them online.

b. Physical and online stores are combined into a single system for delivering on customer demand.

c. Consumers are required to visit physical stores before getting access to their online store.

d. Physical stores are replaced by warehouses to store goods that can be purchased online.