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Function of involvement and experience

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Reference no: EM133154809

Learning Objectives:

 

  • Explain how consumers adapt their decision-making processes as a function of involvement and experience.

 

Discussion:

 

Is cognitive dissonance a good thing or a bad thing from an advertiser's point of view? Explain how and why advertisers should try to take advantage of the cognitive dissonance their consumers may be experiencing.

Reference no: EM133154809

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