Frozen poultry supplier

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Before opening her restaurant, Ashley contacted O'Brien's Food Service Ltd. to be her frozen poultry supplier. Because she was new to the business, and her volume would be low, O'Brien's quoted her a price of $25 per case of frozen chicken breasts. Adam, O'Brien's salesman, told her in an email that the price was only $20 per case for restaurants that ordered more than three cases a week. Ashley could not be sure she would need this much chicken, so she proceeded on the initial quote. The following day, Adam stopped by the restaurant with the customer application form describing the price as "as quoted" and told Ashley that with every order of chicken she must also take two cases of frozen meatballs at a cost of $15 a case. Meatballs are not on Ashley's proposed menu-she does not want them. Adam tells her that it is both or nothing. Ashley says she needs time to think about it. Discuss with your teams and answer the following questions:

1. What is O'Brien's Food Service's behaviour called?

2. Is there anything wrong with O'Brien's practice?

Reference no: EM133352960

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