From generic markets to product-markets

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From generic markets to product-markets To understand the narrowing-down process, it’s useful to think of two basic types of markets. A generic market is a market with broadly similar needs—and sellers offering various, often diverse, ways of satisfying those needs. In contrast, a product-market is a market with very similar needs and sellers offering various close substitute ways of satisfying those needs. Please explain.

Reference no: EM131375346

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