Reference no: EM13321380
1.Assessment 1:Individual Essay
Length:1500 words
From discussions and material presented during lectures, write anessay to demonstrate your theoretical understanding and practical application of Marketing. Each student is to selectoneof the essay topics below and write an essay of 1500words, to be submitted in Week 5. The essay must be referenced with relevant up-to-date sources.
Chooseoneof the topics below:
Discuss the concept of perceived value and its importance to consumer behaviour and marketing. Discuss the theory and then give practical examples of how customers perceive various brands and how this impacts on their behaviour.
To evaluate an organization's Strategic Business Units (SBU), the Boston Consulting Group developed a portfolio performance framework.
Segmentation, targeting and positioning are interrelated activities which are important to achieving a successful Marketing Mix. Discuss these concepts in theory and give practical examples of how they can be applied to one industry of your choice. Examples of an industry you might choose: fashion for men, or personal care products (shampoo, shavers etc.), or pet products, or toys, or vehicles, or furniture, or fashion for women, or financial services, or beverages, or baby products, or snack foods or another industry.
Marketing decision makers in a firm must constantly monitor competitors' activities - their products, prices, distribution, and promotional effort.
Good market research and environmental scanning forms the basis of success for other related marketing activities. Discuss the theory and then give practical examples of what types of market research and environmental scanning a company like Domino’s Pizza should do and explain why.
Why is it important to do market research and adjust the marketing mix when entering into a foreign market? Explain the theory and then give practical examples of how some companies have already adjusted their marketing mix in foreign markets. Also, explain what advice you would give the marketing team of “Vegemite” - if they wanted to launch this product in a foreign market such as South Africa (or a market of your choice), where people do not know the product/brand.
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What will happen to the equilibrium level of gdp if investor
: What will happen to the equilibrium level of GDP if investors become optimistic about the country’s future and raise their investment to $600?
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How many times will a piezoelectric fatigue testing machine
: how many times will a piezoelectric fatigue testing machine take to conduct a fatigue test on a titanium alloy for 10^10
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Happens to y if both g and t rise by $100 at the same time
: The government budget is balanced, with government purchases and taxes both fixed at $1,000. Net exports are $100. Investment is $600. Find equilibrium GDP. What is the multiplier for this economy?
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What is the dry weight of sludge produced in kg per day
: A water contains a suspended solids concentration of 10.30 mg/L.Coagulation reduce this to 1 mg/L.To accomplish this,an alum dose of 13.30 mg/L is necessary.
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From discussions and material presented during lectures
: From discussions and material presented during lectures, write anessay to demonstrate your theoretical understanding and practical application of Marketing. Each student is to selectoneof the essay topics below and write an essay of 1500words, to be ..
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Explain the decomposition of nitrosyl bromide
: The decomposition of nitrosyl bromide is shown below (Kp=2.3*10^-3) if .25 atm of each gas is initially present is the reaction at equilibrium? If not explain the direction the reaction must proceed to reach equilibrium.
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Calculate its elongation when a load of 300 n is applied
: consider a cylindrical nickel wire 2.0 mm in diameter and 3 x 10^4 mm long. Calculate its elongation when a load of 300 N is applied. Assume that the deformation is totally elastic.
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Your grandmother receives a social security check for
: Mr. Black and Mr. Blue, each out for a Sunday drive, have a collision in which their cars are destroyed. Black and Blue each hire a lawyer to sue the other, paying the lawyers $5,000 each for services rendered. The judge throws the case out of court.
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Find an expression for the flowrate and average velocity
: The flow is designed using a rectangular coordinate system whose orgin is at the free surface midway between the walls. The x axis is normal to the walls, and the y axis points vertically downward.
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