Frequently advertised using cash-back promotional techniques

Assignment Help Operation Management

Reference no: EM132255545

An advertising appeal represents a reason to purchase a product or service.

Automobiles are frequently advertised using cash-back promotional techniques that appeal to peoples’ desire to save or make money.

Automobile advertisements also frequently capitalize on fear by emphasizing safety features such as air bags and antilock brakes.

Hellmann’s Light mayonnaise ads offer health appeal by focusing on low cholesterol and calorie levels.

Verizon capitalizes on celebrity appeal by using actor Luke Wilson to promote its wireless service.

LensCrafters focuses on convenience and time-saving appeal in its ads for “lenses in about an hour.”

REQUIRED

1-Develop a paragraph on what you would use as an advertising appeal for an umbrella. State as many reasons why you feel that is the advertising appeal that will increase sales the most.

Reference no: EM132255545

Questions Cloud

Were you surprised by any conclusions from your analysis : Were you surprised by any conclusions from your analysis? What was the most challenging part of the project and what did you do to address the challenge?

Physicians on the obstetrics and gynecological service : All the nurses in obstetrics and all the physicians on the obstetrics and gynecological service know that Dr. Borracho is an alcoholic.

Explain essential skills that would make a person succesful : Describe two (2) financial career options that an individual with a finance education might pursue and explain the value that such a position adds to a company.

Create a replacement chain assuming that the reinvestment : FIN 370 : Use the risk-adjusted discount approach to evaluate this project. Should you accept this project?

Frequently advertised using cash-back promotional techniques : Automobiles are frequently advertised using cash-back promotional techniques that appeal to peoples’ desire to save or make money.

Why is it important to honor the customs and traditions : Why is it important to honor the customs and traditions of a country when working on an international project?

What is the expected return on the company equity : What is the expected return on the company's equity before the announcement of the debt issue? This is a group project and this is my part that needs to be.

How do you see the current issues : Locate a website (for example, the AICPA site) or an article regarding the CPA Horizons 2025 project. Summarize one or more of the conclusions.

Purpose of the research methods-and-procedures section : What is the primary purpose of the research methods-and-procedures section of a marketing research report?

User Account

All Pages