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Essay
1. The owners of Mi Casa Front Porch restaurant want to increase customer loyalty and increase repeat business. To better understand the composition of their clients, the owners need a review of the sample data obtained to determine why there were such a low percentage of repeat customers. Calculate and interpret the relative frequency of types of clients and reasons for returning to the restaurant from their Downtown Phoenix location.
Type of Client
Frequency
Reason for Returning
Work in Local Business
1216
Quality of Food
1064
Attending Sporting Event
874
Quality of Service
988
Live in Area
836
Meal Prices Fair
722
Attending Convention
456
Ability to Make Reservations
570
Vacationing in Area
233
Accommodate Large Groups
Answer the question below in essay format. Your essay must include an introduction, a body, and a conclusion, and it must address all relevant parts of each question. Make sure to cite any source you use. Proper citation format for a source includes the name of the author(s), the title of the work, the date of the publication, and the page number if you directly quote the source.
Essay Questions
Based on the scenario and data above, explain and analyze the relative frequency for types of clients and reasons for returning.
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