Franchising is attractive method of entering foreign markets

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Reference no: EM131682706

Franchising is an attractive method of entering foreign markets because:

it increases the ease of direct oversight over the franchisee.

franchisees have to adhere to the regulations of the franchisor’s country.

franchisees provide the knowledge and information required to run the business.

franchisees can use and modify the technology and trademarks as they deem fit.

franchisees assume the majority of the capital costs and human resource issues.

Reference no: EM131682706

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