Framework which incorporates major ib concepts

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1. MNEs have to match the needs for local responsiveness and cost minimization with proper strategies for global business expansion. Plot and explain the relative positions of 1) Coca- Cola, 2) IBM and 3) McDonnell's and reveal the evolutional paths of their internationalization strategies on the attached Figure.

2. Based on the case of Toyota, 1) develop a framework that incorporates major IB concepts found in the case, and 2) explain the major reasons for Toyota's global success. ( case name, Toyota: The Rise of a Global Corporation)

Reference no: EM1318570

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