Framework to be the most ideal segment to target

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A store that sells art supplies has established the Makers segment of the VALS™ framework to be the most ideal segment to target. According to the market segmentation process, which of the following steps must the store undertake next? a. Finalize the marketing mix or mixes to be used for the segment b. Position the product favorably in the minds of its customers c. Complete a situation analysis to determine objectives and threats d. Decide on the segmentation approach to be used.

Reference no: EM132270861

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Framework to be the most ideal segment to target : A store that sells art supplies has established the Makers segment of the VALS™ framework to be the most ideal segment to target.

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