Framework of status vs. egalitarian-oriented cultures

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The theoretical framework of status vs. egalitarian-oriented cultures applies to Global IT strategies because the global IT infrastructure is a combination of a variety of cultures. Understanding culture is important in strategies for success because your strategic initiative will require you to interact with a variety of cultures if you operate on a large enough scale. For example, a highly stratified social structure such as the one that exists in India would require different interactions than an egalitarian country (Culture Atlas). With India being a growing superpower in multiple spheres of IT, interaction with this culture in a global IT strategy is likely (Cyber News). Understanding cultural makeup is very important in IT or any other industry. Technical skills are usually the focal point of IT discussions but successful businesses with effective global strategies can have entire departments around global marketing and concepts such as the theoretical frameworks mentioned above are a crucial part of developing that strategy.

Reference no: EM133679827

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