Framework of social media marketing

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Reference no: EM131234606

1. When Ramona, the keynote speaker at a major business leaders' conference, arrived in the middle of the night at the Ritz-Carlton, she was exhausted and her suit was wrinkled from her 10-hour plane trip. The night clerk found someone to dry clean Ramona's suit and have it ready for her morning presentation. She has been a loyal Ritz-Carlton customer ever since. In this example, Ritz-Carlton demonstrated the macro strategy of

A. promotional excellence.

B. operational excellence.

C. global excellence.

D. customer excellence.

2. The ability to use location-based apps to bring special offers to consumers when they're making a purchasing decision BEST represents which aspect of the 4E framework of social media marketing?

A. Engage

B. Experience

C. Excite

D. Energize

Reference no: EM131234606

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