Reference no: EM132904190
You are required to compare the promotional effectiveness of three different TV ads for a particular mobile phone brand (Vivo V17 Pro). For this purpose, you have shown the respondents three ads. The first version of the ad uses a sports celebrity (M S Dhoni), the second version uses a Bollywood actress (Alia Bhatt), and the third version endorses the brand using a non-celebrity (a less popular model). All three versions promote the same brand. The respondents' reactions to the ad are being measured through items pertaining to ad likeability and ad impressiveness. In this context, answer the following questions.
a. Frame the null and alternative hypotheses for this research problem.
b. What is/are the independent variable(s)?
c. What is/are the dependent variable(s)?
d. Frame the Likert scale items for the dependent variable.
e. Which statistical test(s) will you use to examine the hypotheses and why?
f. What type of sampling technique will you use to choose the respondents?
g. Would you have two versions of the ad (instead of three versions), would you make any change in the choice of the statistical test? Why or why not?
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: You are required to compare the promotional effectiveness of three different TV ads for a particular mobile phone brand (Vivo V17 Pro). For this purpose, you ha
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