Four values of the identity and brand positioning

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Consider the four values of the identity and brand positioning of BMW. Are these values, authentic, distinctive and unique from the perpective of consumers and other stakeholders in the premium car market?

Reference no: EM131431177

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Four values of the identity and brand positioning : Consider the four values of the identity and brand positioning of BMW. Are these values, authentic, distinctive and unique from the perpective of consumers and other stakeholders in the premium car market?

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