Four types of market segmentation

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Reference no: EM132898483

Here is the official website for Gap: https://www.gap.com/

Athleta is the newest brand. Analyze the website and compare the new brand to the other three brands which were discussed in https://www.youtube.com/watch?v=P_XkmSsEcOg

Answer the following questions about Athleta related to the four types of market segmentation. Explain your conclusions: 

  1. What is the geographic segmentation?
  2. What is the demographic segmentation?
  3. What is the psychographic segmentation?
  4. What is the behavioral segmentation?

Reference no: EM132898483

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