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Four sets of factors affecting consumer behavior

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Reference no: EM132392239

From a video "IMG worldwide " Marketing chapter 5

1. What "product" is a college athletics department selling?

2. Discuss how a college sports fan might go through the buying decision process, providing examples for each stage.

3. Of the four sets of factors affecting consumer behavior, which most strongly affects how college sports fans consume a sport?

Reference no: EM132392239

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