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Four seasons that makes them directly competitive

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Reference no: EM133360625

The purpose of this assignment is on Global Marketing situation analysis for The Four Seasons hotels and Resorts

Perform a Market Assessment

On Size of Global Travel Accommodations Marketplace and Growth Trends

Market Segments- Describe the customer and the specific needs served by each segment

Luxury, Economy, Mid-scale, Leisure vs Business Travel, Individuals/Couples vs Families

Integrated Transportation and Accommodations?

Market Offering Evolution- Technology Role, Service Role

Competitive Assessment

Who are the 4 largest Global Competitors to Four Seasons?

For each competitor describe what is similar to Four Seasons that makes them directly competitive

For each competitor describe what is unique or different about them that allows them to capture a portion of the market.

For each competitor write Marketing Positioning statement for each of the four competitors:

Reference no: EM133360625

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