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Assignment: Distribution Channels
To understand marketing, a good first step is to master your insight into the Four Ps of marketing: Product, Pricing, Promotion, and Place (i.e., distribution).
Everyone knows the importance of having a well-defined product, appropriate pricing, and a good sales campaign. Perhaps the least appreciated of the Four Ps is place. Because it addresses the issue of distribution channels, you might even wonder why it is considered a marketing issue rather than an operations issue.
As a thought exercise, provide a compelling argument that holds that place is the most important of the Four Ps. Be thorough in your discussion. Illustrate it with examples from a variety of businesses and scenarios. By the end of your discussion, you should be able to convince readers that place is indeed super important in marketing.
Target length of the assignment: 2 pages
Explain how this concept is disrupting our traditional economy. Describe whether the shared economy is creating new value for the consumer or if it is just replacing existing business
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Look through your local newspaper or any direct mail marketing pieces you can locate. Note prices for different types of products. Determine if any firms are using psychological pricing. Also determine if competing firms use the same pricing policies..
bull nbspquestion 1nbspa golf simulator in a retail sports store is an example of nbsp nbspbull nbspquestion 2nbspthe
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BUS710: Marketing in an International Environment. You will provide a thoroughly researched and justified International marketing plan in report form for the senior managers of the organisation of your choice
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