Four p of marketing, In a 2 page APA paper (excluding title

Four p of marketing

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Reference no: EM13971061

Four P's of Marketing

In a 2 page APA paper (excluding title and reference pages), answer the following questions:

Of marketing's four P's - product, price, promotion and place (distribution) - which lend themselves most easily to total or quasi-standardization?
Of the four P's, which are the most important for global headquarters to dictate? Which should fall more under the control of national subsidiaries?
Which of the globalization drivers would be useful in answering the questions above for any particular industry?
How do sourcing and location affect the four P's of global marketing?

You are required to use at least two outside resources to support your paper.

Reference no: EM13971061

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