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1. Go to a company's, organization's, or specific brand's Web site that has a link toFacebook, Google+, YouTube, Twitter, and/or Pinterest. Click on the links and describehow that company is using social media to market its products. Evaluate its effectivenessin creating customer engagement. You can use images to explain your point.
2. Define each of the four Ps. What insights might a firm gain by considering the four Csrather than the four Ps? You cannot compare the four Cs without defining them.
3. Discuss the four marketing management functions.
4. Define segmentation. How can a company use segmentation in social media marketing?What kind of segmentation strategy can be used this case of social media marketing? UsePurdue University as an example of a company to explain your answer.
Suppose Shiva has preferences different from those discussed in class, as indicated by the following: If he consumes more milk (M) than bread (B), then he will always be willing to give up 2 units of milk for 1 additional unit of bread to remain indi..
A monopoly faces an inverse demand curve, p(y) = 100 - 2y, and has constant marginal costs of 20. What is its profit-maximizing level of output? What is the socially optimal price of this firm? What is the deadweight loss due to the monopolistic beha..
q1. discuss about the effects of the economic crisis of 1997 on the korean society and business.q2. explicate explain
An engineer is considering the purchase of a copy machine for his/her consulting office. The copy machine will cost $2,000 and have a resale value of $400 at the end of its 5-year life. Having the machine in the office will reduce copy costs by $1,00..
Assume that scooters are an inferior good. Assume that consumers' income has increased and that labor costs for producing scooters has decreased. Draw and describe a graph showing what would happen to equilibrium price and equilibrium quantity in the..
Considering the market for loanable funds, how does the severity of crowding out depend on the slope of the supply curve?
Illustrate what are major arguments in case for income equality. Illustrate what are major arguments in case for income inequality.
Indicate whether each of the following involves an upward or downward shift in the long run average cost curve or, instead, involves a leftward or rightward movement along a given curve. Also indicate whether each will have an increasing, decreasing,..
Increasing returns to scale in production means. The demand curve facing a price-making firm is. In the long run all production inputs are variable. Decreasing returns to scale prevail when output increases by a proportion that is smaller than the pr..
Government increases its spending by $2 billion and raises taxes by $1billion. Illustrate what happens to equilibrium income.
Are there differences in how the Democratic Party and the Republican Party view the economy? What are the differences if any?
Susan quit her job as a teacher, which paid her $36,000 per year in order to start her own catering business. She spent $12,000 of her savings, which had been earning 10% interest per year, on equipment for her business. She also borrowed $12,000 fro..
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