Four factors for establishing relationship with retailers

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Reference no: EM132241338

1. Briefly explain the four factors for establishing a relationship with retailers (i) choosing retailing partners (ii) identifying types of retailers (iii) developing a retail strategy (iv) managing an ominchannel strategy .

2. How does marketers develpos a retail strategy using the 4ps (i) product (ii) price (iii) promotion (iv) place

3. Explain the following of benefits of stores for consumers. (i)browsing (ii) touching and feeling products (iii) personal service (iv) cash and credit payment (v) Entertainment and social experience (v) immediate gratification (v) risk reduction

4. Explain the following effective ominichannel retailing (i) integrated relationship management (ii) brand image (iii) pricing (iv) supply chain.

Reference no: EM132241338

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