Reference no: EM132258540

1. Which of the following is important because it can help lower marketing costs and create a unified marketing effort?

A. Hiring and training of employees

B. Coordination

C. Adapting to the surrounding area

D. Relocation if needed

E. Synergies

2. Which of the following calls for standardization of the marketing mix, which allows firms to provide the same product or service in different markets globally and use the same marketing approach?

A. Polycentric approach

B. Geocentric approach

C. Customized approach

D. Ethnocentric approach

E. Standardized approach

3. Which of the following is NOT one of the four elements of the marketing mix?

A. Price

B. Product

C. Packaging

D. Place

E. Promotion

4. Which of the following is a disadvantage of implementing standardized international marketing?

A. Ignores local legal differences

B. Facilitates centralized control of marketing

C. Promotes efficiency in? R&D

D. Reduces marketing costs

E. Results in economies of scale in production

5. Which of the following is a disadvantage of customized international marketing?

A. Accounts for other differences in individual markets

B. Reflects different conditions of product use

C. Reduces economies of scale in production

D. Promotes local marketing initiatives

E. Accounts for differences in buyer behavior patterns

6. Which of the following is a disadvantage of customized international marketing?

A. Accounts for other differences in individual markets

B. Reflects different conditions of product use

C. Reduces economies of scale in production

D. Promotes local marketing initiatives

E. Accounts for differences in buyer behavior patterns

7. A marketing strategy that involves marketing managers concentrating their efforts on particular segments of the consumer market or on particular areas or regions within a market is referred to as ________.

A. cost leadership

B. focus strategy

C. marketing pricing policy

D. differentiation

E. synergy