Four different global market entry strategies

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Discuss the pros and cons of each of the four different global market entry strategies: exporting, licensing, joint venture, and full ownership. Be sure to briefly explain and cite specific examples of each global market entry strategy before discussing the pros and cons.

In addition, discuss in detail, which one of the above four market entry strategies might be best suited for an initial market entry into any specific country (Brazil could be an option), for a U.S. company in any one of the following industries:

A. Consumer Packaged Goods industry

B. Automobile industry

C. Service-Oriented Industry such as a restaurant or a hotel

Reference no: EM133022648

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