Reference no: EM132325449
1. Services Marketing and Global Marketing
Right price and fair price are considered based on multiple factors. As time goes on the teens a youth becoming more and more across the world which was mentioned by the social commentators. Others are not disputing by the others at even the younger ages similarities were exceeding of the culture that is pointing out of the differences.
Perspectives
The teens and youth are considering that which are becoming to the eco boomer that which are generating the paradigmatic and innovation catalyst with sophisticated technologies in which the global sharing, multinational products, and solutions, with abundant particular, flows, telecommunications and New media where the communications become more cost effective and time efficient which facilitates the communications, socialization, and knowledge that are sharing with people geographically. There are diverse culture and nationality in Indian culture underneath the diverse culture which likes another phenomenon which is called a structure. As we know that Indians follow rice as their diet whereas the north Indians eat Chapattis and sabjhi this will denote the different culture with different subculture with a different meaning. There is towering some of the fashion consequences as the dress code on the restaurant consequences(Lovelock, 2015).
Is the Right Price a Fair Price?
In various countries, footprints have been established with many multinationals. Nowadays the world is shrinking into the multinational web whereas the products and service and the country are relieved hospitably by another with the great exuberance. Most of the counties are becoming more exponentially multicultural. On the international platform, new firms will make an ambitious foray. Hence in life, these communications have become fast placed through new media and assorted due to the global exposure with new-fangled products and services with global basis competing. To upgrade the technological capabilities that are imperative which enhance the products, acceleration and streamline the process which improves the coating efficiency. Some of the innovative products will be introduced to tackle competitions.
The marketer is tapping increasingly in the 21st century have become strategically and nimble and shifty capture by thinking globally throughout the entire phenomenon. Acting locally through demographic, geographic, behaviouristic segmentation, etc. With semantics and phonetics, some of the perks may be different but with the confined set of alphabets A to Z these all are inherited. Based on the one's redemptory culture the alphabets are like wisely chosen and sometimes there will be a make choice of their exposure after that they embrace the culture which suits the convenience and individual earn will help to form brand equity status(Wilson, 2012).
2. This week's chapters discuss about the concepts of marketing of services and the concepts of global marketing.
Services showcasing is a general class of advertising methodologies concentrated on moving whatever is certifiably not a physical item. This incorporates everything from individual administrations like restorative consideration and spa medications, to the rental of vehicles and spaces, to encounters like shows and move exercises. Any strategy that can impart an administration's intrigue and advantages to clients is a legitimate methodology, including enlightening substance, limited time arrangements, ads, and numerous different sorts of showcasing materials.
For marketing both products and services, marketing manager should develop a strategy considering the four elements of the marketing mix; product or service, price, distribution system and promotion. Since services are different from products, the marketing strategy for services can be more difficult than products. Services can be completely intangible or a combination of tangible and intangible. For example, insurance, banking, entertainment, airlines, health care, wrapping, financing an automobile, providing warranties on computer equipment etc. Following are important characteristics of services:
On November 3 the Berliner Gazette‘s Friendly Fire conference asks: Who Claims Global Citizenship? Two prolific speakers will discuss this question: the journalist Atossa Araxia Abrahamian, whose book "The Cosmopolites" has triggered a debate about the commodification of citizenship, and the media art pioneer Ingo Günther, whose project "Refugee Republic" envisions a global network of refugee shelters. The highlight of day two of the three-day conference, this public talk will reflect on global citizenship from the points of view of both the super-rich and the underprivileged. Here, Ingo Günther reflects on the notion of against the backdrop of his longterm hands on engagement with the subject.
World citizenship is not gained by applying for a world passport, despite the availability of several schemes issuing documents that draw their purported legitimacy from the Universal Declaration of Human Rights. World citizenship entails an effort, it is work, it is an emotional and intellectual task. And it is a duty and an acceptance of responsibility, even if that is not always done consciously or voluntarily.
Historians, philosophers and anthropologists have long declared that humans have the capacity to be aware that we all share the same planet. They confronted us with the attendant responsibility, as well as seduced us with exotic "a man of the world" romanticisms. An understanding of our interdependency has led to the development of the building blocks of superregional and global institutions, however slow to act or clearly inefficient these may be. A sense of global citizenship is part of this, at least as a secondary identity.
A nineteenth-century paper pocket globe may be the clearest personal manifestation of this complacent awareness. The twentieth-century illuminated globe appears to be the expression of a well-intentioned, benevolently totalitarian and modernist mindset.
For example: During the past fifty years the world economy has grown fivefold. Child mortality has sunk dramatically, life expectancy has increased on average from just above fifty years to over seventy years, birth rates have dropped from 5 to 2.4, and never have fewer people died in wars than today. People's awareness of these truly spectacular successes seems to be drowned out by ubiquitous news of catastrophes, while a satisfying review of achievements requires a somewhat brutish macroscopic perspective, and a form of emotional detachment, which even politicians struggle with. Acknowledging these positive changes would also undermine the self-image of those who pride themselves on their criticism of the status quo, fearing they would seem to be conformist yes-men. The problems associated with rapid growth are also individually tangible in the limits of our cultural habits, which no longer seem to fit. Growing rifts inside every civilization point to the failure of culture - its analog nature cannot keep up with the digitally driven change. The data tell a success story that cannot be reconciled with any individual ethics.
In 1992, Benjamin Barber described the technology-driven dynamics of a massive shift in human identity and demographics. On the one hand, ubiquitous personal media access creates a globalised individual (MacWorld), while at the same time the decentralising, anti-hierarchic nature of networks nurtures splinter groups (such as jihadists). The world comes closer together as it falls apart.
Right now, when the globalised world needs informed and aware world-citizens more than ever, it seems that believers in the nation state are again on the rise, while cosmopolitans are exhausted and in retreat. We are under the impression that global citizenship is a decaying ideology that fails to meet the tests of reality. In many parts of the world, governments are still desperately trying to establish nation state structures by force, while in other regions the concessions to the older nation state's sovereignty are met with populists' counter movements.
In the developing world, sometimes called the Global South, things look different. Particularly in states with poorly developed democratic institutions, there are sizeable segments of the population that have to survive with more or less limited rights of citizenship. This includes refugees, ethnic minorities, nomads, stateless people, illegal immigrants, seasonal migrants, and others. Eight percent of the US population are not citizens, half of these are illegal residents. In Latvia twelve percent of the population, so called nepilson¸i, who lost their Soviet citizenship overnight more than twenty years ago are still non-citizens. Officially communist China has residency laws (Hukou = residency control), that do not prohibit migration to the cities outright but nonetheless create a de-facto second-class citizen who is excluded from social benefits. In Japan there are Korean non-citizens (a third of whom have North Korean citizenship but were almost all born in Japan) and there is also an outcast group known among the Burakumin, the lowest social ranked group, who are even termed hinin, non-people.
It is much more likely that from these classes of non-citizens a new generation of world citizens will emerge rather than through the expansion of classical single-state citizenship. The present refugee situation and the comparably inhuman working conditions of migrant labourers will also contribute to a new type of world citizenship. Instead of withdrawing from their potential planetary identity and blaming globalisation for their misery, the majority of people living under unjust regimes hope for an open world and membership in the global club of humanity.
According to a wide-ranging recent study, the average citizen of this world is both an aspirational world citizen, and at the same time someone who adheres to their own native and religious sources of identity.
In fact a clear majority of non-OECD states' populations see themselves more as world citizens than as citizens of their own country. Around 17 percent of the global population sees world citizenship as the decisive identity criterion - eclipsing their nationality.
While this trend toward more global citizenship has been declining (particularly in Germany and Russia since 2009), it is in the quickly growing urban zones of Africa and Asia where a cosmopolitan identity is expanding. In countries like Nigeria, China, Peru, and India we see the strongest desire for an internationalist identity. Conversely, nationality is also named as a decisive criterion of identity. Here wishful thinking, protest and realism may clash conceptually but illustrate the contradictory nature of identity concepts. The potential for and openness towards global citizenship is clearly on the rise in the non-western world, indicating a more hopeful scenario than that which is prompting OECD citizens to retreat to national nativism.