Four criteria for segmenting broad product market

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Reference no: EM132220641

1. The target market for Toyota Camry may include many market segments. Please select one of these segments and describe it in terms of as many bases (dimensions) for segmentation as possible.

2. Considering the market segment described above, and any others that are included in the target market, is the company targeting the segments of the target market separately, are they using a combining approach, or are they using some of each? Please explain.

3. Analyze the market segment that you identified in #1 according to the four criteria for segmenting a broad product-market.

a. Are consumers/customers homogeneous with each other within this segment? Please explain.

b. Are consumers/customers within this segment heterogeneous from those in other segments? Please explain.

c. Is the segment substantial? Please explain.

d. Is the segment operational? Please explain.

4. Describe the positioning of the product or organization in regard to target markets and how it is differentiated from competitors.

5. Are the positioning and target market appropriate for each other? If they are, explain. If they are not, which needs to be changed, the positioning, the target market, or both? How should they be changed?

Reference no: EM132220641

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