Four components of the international promotional mix

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Reference no: EM132136905

1. Aggregate planning is:

A"big picture" view

A production plan using the averages of all products

Production planning and sales/operations planning

All of the above

2. Which type of simulation uses symbols to represent objects and resources, such as parts and machines, in the construction of a manufacturing model?

A. State variables

B. Discrete-event simulations

C. Continuous processes

D. Maintenance automation

3. According to Lascu, the four components of the International Promotional Mix include all of the following EXCEPT:

a. International advertising.

b. Public relations and publicity.

c. Distribution agreements.

d. International sales promotion.

Reference no: EM132136905

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