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Four components of perception

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There are four components of perception: Selective exposure, Selective attention, Selective comprehension, and Selective retention. Match the type of selective perception with the statements below:

1. Consumers do not remember all the information they see, read, or hear.

2. Consumers pay attention to messages that are consistent with their attitudes and beliefs and ignore messages that are inconsistent.

3. The ad said something about a warranty, but I am not sure if they said they had one or did not have one.

4. The consumer interprets information so it is consistent with her attitudes or beliefs.

5. People thought Toro's SnowPup was a toy or too lightweight to do snow blowing even though it could do the job.

6. I watch programs on CTV but not on CBC.

Reference no: EM132391680

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