Four components of good mission statement

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Reference no: EM132167678

I need to create the beginning outline for a business plan by writing my own MISSION STATEMENT.

Also, I need to take into account the “four components of a good mission statement” which include:

1. The role or contribution that the business makes - is it a voluntary organization or a charity? Are you in business to supply goods and services and make a profit?

2. A definition of the business - this should be given in terms of the benefits you provide or the needs that you satisfy. It should not define what you do or what you make. These should have been outlined as part of the first component.

3. An outline of your distinctive competencies - the factors that differentiate your business from the competition. These will be the skills or capabilities you offer that are not, or cannot be, offered by your competitors.

4. The indications for the future - what the business will do. What it might do in the future and what it will never do.

Reference no: EM132167678

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