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Four components of brand position

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Reference no: EM131488533

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Cite all outside sources according to APA formatting guidelines.

AT&T my Brand of choice

Why this brand because it is connecting people where they live and work and growing.

Identify the four components of brand position

  1. Analyze the brand position in its niche/market as it relates to the four components of brand position in 90- to 175- words.
  2. Evaluate brand equity in 90- to 175- words
  3. Identify current challenges and opportunities for the brand:
  4. Explain in 90- to 175- words what strategies you propose for the brand based on the identified challenges and opportunities.
  5. Based on the readings, what is the difference between a product and a brand? Compare the two in no more than 175- words

Reference no: EM131488533

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