Reference no: EM132357035

Purpose of the assessment (with UM Mapping)

Students are required to write a Comprehensive discussion of any three of the strategy models, with practical application to current business examples

Assignment 1 Specifications

Purpose:
This assignment aims at ensuring that students have familiarised themselves with the foundational strategy development models and are able to relate them to current practical business examples.

Details

Write an essay explaining what the main strategy development tools are and how they are used in business. Your essay must contain a comprehensive discussion of 3 of the following: PESTEL, Five Forces, Resource-Based View, PROFIT, Input/Output, SWOT Analysis (you may include Cross Impact Analysis), Generic Strategies, Ansoff, Ghemawat, with reference to academic journals and practical examples from industry.

In this essay, sub-headings are permitted.

Be sure to use paragraphing.

Be sure to reference your sources in-text and provide a list of references at the end, all in Harvard style.

Assignment Structure

One page for your explanation of each model, Including the example.

Thus, a half page introduction, then 3 pages for the explanation of the 3 models, plus a half page conclusion.
Add a cover page at the front.
Add a Reference List at the end.

Need quality references 8-10