Fostering the launch of new products and services

Reference no: EM13189246

Governments have played differing roles in fostering the launch of new products and services. In some cases, they retard NPD new market entrants in order to protect existing firms; in others they ensure that the marketplace determines when and how new products and services are launched.

In 1978, with a stroke of the president's pen, the domestic airline industry was deregulated. How has that change in environment led to service and product innovations in domestic air travel?

100 words or more no format needed

Reference no: EM13189246

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