Reference no: EM133102518
1) Which of the following statements best reflects the "you" attitude?
A) You failed to enclose a check for $25.
B) We need a check from you for $25 so that we can send the merchandise by May 15.
C) We will send you the merchandise as soon as we receive your check for $25.
D) You will have your merchandise by July 15 if you send us your check for $25 today.
E) We strive to achieve same day shipping but cannot because we did not receive your check for $25.
2) Which of the following is one of the steps in building and fostering a positive business relationship?
A) Projecting a unique image
B) Establishing credibility
C) Eliminating the "you" attitude
D) Conveying negative news in a realistic manner
E) Using euphemisms to avoid saying anything negative
3) Which of the following involves the choices you make to express yourself, including words and how you use them?
A) Manner
B) Tone
C) Style
D) Meaning
E) Bias
4) Which type of word represents things that can be seen or touch?
A) Precise
B) Concrete
C) Connotative
D) Abstract
E) Denotative
5) Which type of sentence structure has one main clause?
A) Complex
B) Compound-complex
C) Modified
D) Simple
E) Compound
6) When you begin the ________, focus your attention on content, organization, style, and tone.
A) production process
B) editing process
C) revision process
D) research analysis
E) audience analysis
7) When does it make the most sense to review a document for readability?
A) During the research phase
B) Right after you assess the audience's reading level
C) After the target audience has received and read it
D) After you have confirmed its content, organization, style, and tone
E) As you are committing your thoughts to words
8) When you are reviewing for clarity, what are the three areas you should review?
A) Readability, persuasion, and effectiveness
B) Paragraph organization, sentence structure, and word choices
C) Spelling, grammar, and other mechanical issues
D) Sentence length, sentence strength, and word power
E) Short words, medium sentences, and long paragraphs
9) How do poor design decisions affect the readability and the effectiveness of the message?
A) They act as a barrier to communication.
B) The tone of the document is harder to identify.
C) They add to the consistency of the message.
D) They add balance.
E) They encourage subjective understanding of the message.
10) Which stage of the writing process is your "last chance" to make sure the document carries the message?
A) Design
B) Proofreading
C) Mechanics
D) Haptics
E) Consistency
True or False
1) You should always mark a message as urgent to ensure a quick response.
2) The amount of time needed for proofreading depends on the complexity of the writing.
3) When designing a communication for a mobile device, white space should be increased.
4) When a document is short and concise, readers will feel that not enough time was devoted to the writing process.
5) Although you should vary the length of paragraphs in your business messages, in general you should strive for short paragraphs.
6) When you're writing for mobile devices, using a linear organization will make your messages easier to read on small mobile screens.
7) A compound sentence contains one main thought (independent clause) and one or more subordinate thoughts (dependent clauses).
8) Support sentences are more specific than topic sentences.
9) Clichés are a valuable tool in business writing, as readers find such words and phrases to be comfortable and familiar.
10) To make a message more effective, incorporate humor whenever possible.