Formulate this as a linear program

Assignment Help Management Theories

Reference no: EM133367970

Questions: If you were the president of the college you are attending and were employing goal programming to assist in decision-making. What might your goals be? What kind of constraints would you include in your model?

Elizabeth Bailey is the owner and general manager of princess bride, which provides a wedding planning service in southwestern Louisiana. She uses radio advertisements to market her business. Two types of Ads are available- those during prime-time hours and those at other times. Each prime-time ad costs $390 and reaches 8,200 people. While the off-peak ads each cost $240 and reach 5,100 people. Bailey has budgeted $1,800 per week for advertisement. Based on comments from her customers, Bailey wants to have at least two prime-time ads and no more than six off-peak ads.

a). Formulate this as a linear program.

b). Find a good or optimal integer solution for part (a) by rounding off or making an educated guess at the answer.

c). Solve this as an integer programming problem using a computer.

Reference no: EM133367970

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