Formulate market segmentation variables

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Reference no: EM132071921

Using your Chapter 1 output, describe your coffee or tea consumers using the respondentâ€^TMs profile as variables.

Create a positioning statement.

Describe your product using its features.

List the product features of the competing brand and prepare a Competitor Analysis using the template below. Using the comparison, describe the differentiated feature of your product.

Write down the target market profile (refer to a).

Write down the point-of-differentiation (refer to b, differentiated feature)

Write down the reason-to-believe (refer to a)

Create your positioning statement for your selected product following the template provided in this chapter.

Reference no: EM132071921

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