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Formulate global marketing strategy

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Reference no: EM132442451

In your paper,

Identify a large company to be your mentor company to analyze and formulate its global marketing strategy. Select one of the following companies: Budweiser, FedEx, Samsung, H&M, American Express, Taco Bell, Uber, Zappos, Toms, Airbnb, Target, Amazon, KIA, or PayPal.

· Under a Situational Analysis heading

Construct an environmental analysis for your chosen company regarding:

Economic

Trade

Social and Cultural

Political, Legal, and Regulatory

· Under a General Strategy heading

Identify a country in one of the following regions for your company to expand to (if your company is already in a selected country, you will examine their global marketing strategy in that areas and formulate your own successful strategy):

Latin America

Middle East

Africa

Explain your rationale for selecting the country considering

Demographic

Economic

Trade

Social factors

Cultural Factors

Legal Factors

Political Factors

Reference no: EM132442451

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