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Linear Programming Case Study:
A. Formulate and solve a linear programming model for Julia that will help you advise her if she should lease the booth.
B. If Julia were to borrow some more money from a friend before the first game to purchase more ingredients, could she increase her profit? If so, how much should she borrow and how much additional profit would she make? What factor constrains her from borrowing even more money than this amount (indicated in your answer to the previous question)?
C. When Julia looked at the solution in (A), she realized that it would be physically difficult for her to prepare all the hot dogs and barbecue sandwiches indicated in this solution. She believes she can hire a friend of hers to help her for $100 per game. Based on the results in (A) and (B), is this something you think she could reasonably do and should do?
D. Julia seems to be basing her analysis on the assumption that everything will go as she plans. What are some of the uncertain factors in the model that could go wrong and adversely affect Julia's analysis? Given these uncertainties and the results in (A), (B), and (C), what do you recommend that Julia do?
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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