Reference no: EM133101267

AC1.2: Formulate an appropriate research question. (Social media for businesses)Opening Paragraph ('the hook')

• A concise but informative literature review leading to the introduction of the research topic and aim.
• A convincing and supported argument for the research aims.
• What benefit the research project will provide
• All the above should lead into the stating of a clear and concise research question(s).
• The assessor should be left with doubt about the research topic, aim, and what the research project intends to achieve (objectives), along with why it is important and what the scope is. 

AC1.3: Evaluate different research methodologies and identify a specific methodology that will address the research question. ( Social media for businesses)

• The learner must evaluate a range of research methodologies identifying the differences, strengths and issues that exist with the methods. 
• The learner's choice of methodology needs to be steered by the evaluation.
• The learner should report (briefly, concisely, and informatively) on the philosophies, approaches, methods etc. that were discarded and why.
• The learner must report on the research methodology selected and provide a logical and progressive argument(s) supporting their selection with appropriate in-text citations.