Formulate a strategy for disseminating product information

Assignment Help Operation Management

Reference no: EM13233405

The Swiss pharmaceutical global corporation Hoffman-La Roche has made a major breakthrough in the relief of a serious disabling disease that affects 3 percent of the world's population. Its new product, Tigason, is the first product that effectively controls severe cases of psoriasis and dyskeratoses, skin disorderst hat cause severe flaking of the skin. Sufferers from these diseases frequently retreat from society because of a fear of rejection, thus losing their families and jobs. Tigason does not cure the diseases, but it causes the symptoms to disappear.

There is one potential problem. Because of the risk of damage to unborn babies, women should not take the drug for one year before conception or during pregnancy. Hoffman-La Roche is well aware of the potential for harm to the company if the product is misused. It has seen the problems of another Swiss firm, Nestle. After much discussion, the company has decided the product is too important to keep off the market. It is, after all, the product that gives the greatest relief to sufferers. The marketing department is asked to formulate a strategy for disseminating product information and controlling Tigason's use.

As the marketing manager, what do you recommend?

Reference no: EM13233405

Questions Cloud

What is the difference between mas and weight : What is the difference between mas and weight? On earth, what is the weight of a 1 kg mass, When your textbook says that the moon "falls around the earth,

Explain what two steps in the reaction are accelerated : A strong acid is generally used to catalyze the Fischer esterification of carboxylic acids. What two steps in the reaction are accelerated by the presence of strong acid, and what function does the acid play in each of these steps

Prepare a presentation or write a paper summarizing culture : Prepare a presentation or write a paper summarizing the culture.

Write program determines sales person total sales and salary : Write a program that determines for each sales person their total sales and their salary

Formulate a strategy for disseminating product information : The marketing department is asked to formulate a strategy for disseminating product information and controlling Tigason's use.

Explain curved arrows to symbolize the flow of electrons : Using curved arrows to symbolize the flow of electrons, write the stepwise mechanism for the acid-catalyzed esterification of p-aminobenzoic acid to give ethyl p-aminobenzoate.

What is the kinetic energy : What is the kinetic energy of a 0.5-kg object moving at a constant speed of 2 m/s, A physics-110 student needs 500 W of Power to climb two flights of staris to get to the physics class room in 40 s

Define what concentration of the salt : What concentration of the salt NaC2H3O2 must be added to shift the equilibrium toward the reactants so that the [H3O+] concentration is reduced to pH = 5.5

Find total productivity measure nd partial measures of labor : Various financial data for 2007 and 2008 follow. Calculate thetotal productivity measure and the partial measures for labor,capital, and raw materials for this company for both years. What do these measures tell you about this company

User Account

All Pages