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Case Study: The Sea Wharf Restaurant would like to determine the best way to allocate:
a monthly advertising budget of $1000
between digital advertising and radio advertising. Management decided that at least 25% of the budget must be spent on each type of media, and that the amount of money spent on digital, advertising must be at least twice the amount spent on radio advertisiig. A marketing consultant developed an index that measures audience exposure per dollar of advertising on a scale from 0 to 100, with higher values implying greater audience exposure. If the value of the index for digital advertising is 50 and the value of the index for spot radio advertising is 80, how should the restaurant allocate its advertising budget in order to maximize the value of total audience exposure? LO 2, 4, 5
Question: Formulate a linear programming model that can be used to determine how the restaurant should allocate its advertising budget in order to maximize the value of total audience exposure.Solve the problem using the graphical solution procedure. ( no excel ) ( be precise by showing step by step )
This assignment explain the supply chain management process of cwc. What is the current annual supply chain cost?
Identify a number of the typical criteria used when making new location decisions
Determine the mean critical path for Brent's job search process. What is the variance of the project duration?
Please compare and contrast economic, market, and relevancy value.
Health system in Pennsylvania
Supply chain strategy
Nittany Fans of Lewistown, Pennsylvania, is a distributor of industrial fans used in plants, warehouses, and other industrial facilities.
What factors reduce the capacity of the organization to get its objectives?
What is the total annual cost
Briefly define the following two supply chain metrics: (i) inventory turnover ratio and (ii) supply chain velocity.
Explain the supply chain management concept, Differentiate between public and private sector organisations in terms of their supply chain objectives and strategies
How warehouses can add value in the supply chain
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